In art,
Erre Punto.
Everyone sees "a dream," I see a project over 14 years in the making from which I have learned a great deal.
To quickly introduce myself as an artist, I will let my finished products speak for themselves: I believe they are a perfect representation of my vision, my artistic choices, my storytelling, and my planning.
In fact, everything you see has been directed by me and accomplished with my fantastic team, always with very limited budgets and alongside our regular work. I am proud of the path we've taken and curious to see its evolution.
Cosa ho
imparato?
I have summarized my skills into 6 groups that I have learned and applied throughout my artistic journey. I share them to provide a comprehensive view of my profile as a Creative Director, A&R, or Creative Consultant in the music market.
Team
Building
Since I was a teenager, I have created two labels through which I have met many artists. With those who best shared my artistic vision, I have formed a team of 8 people: musicians, sound engineers, a director, and a marketer.
Marketing
& Guerrilla
Over the years, I have always come up with new ways to bring my music to people. We've organized Flash Mobs, social media campaigns, giveaways during concerts, public installations, and more.
Public Speaking
I've given interviews for national Radio and TV (such as Rai, RTL 102.5, etc.) and performed concerts. Having to keep the audience's attention alive, I learned to summarize and present concepts in an engaging way, often improvising.
Regia &
Storytelling
My vision is based on feelings; my music aims to create emotions. I always focus on the details when writing songs, directing videos, or developing communication strategies to deliver the best storytelling.
Conoscenza Musicale
I have been in many studios and have also worked with platinum-certified producers. I have attended singing and composition courses. Therefore, I have learned a lot about melodies, songwriting, musical trends, and technical aspects of producing a track.
Graphic & Motion Design
The project as a Designer without a budget means learning new skills to create the artwork for each campaign over the years (Covers, Physical CD Copies, Merchandise, Promo Videos, etc.).
One day
it took me
on Netflix!
One of the most unexpected experiences that this project led me to was being called by Netflix to play the role of a rapper in the series "Zero," which was in the Top 10 in 8 countries for several weeks.