Il mio
approccio
Providing creative direction means giving a recognizable meaning that resonates instantly with human emotions.
NAMING & POSITIONING
Briefing, analysis, and strategy to position the brand clearly and memorably in the market through name, payoff, and storytelling.
CONTENT
STRATEGY
Short-term strategy for formats such as posts, videos, podcasts, documentaries, and other forms of content that build the brand's narrative.
WEB
DESIGN
UX/UI design of high-impact experiential websites, without development. Creation of ready-to-use websites with no-code tools.
LOGO
DESIGN
Semantic and character analysis of the brand, to translate it into a graphic element capable of conveying its personality and impacting the audience's visual memory.
VISUAL
IDENTITY
Creation of the ecosystem of colors, fonts, patterns, images, videos, and multimedia content that aesthetically positions the brand.
CREATIVE
ADV
Conception and direction of online and offline advertising campaigns, from concept to message, including photography direction and visuals.
EVENT
DESIGN
Conception and direction of events that enhance experience and entertainment as vehicles for raising brand message awareness.
PROJECT
MANAGEMENT
Sourcing of creative and technical professionals in my network and/or empathetic and engaging team management.