Starting Finance

It was a wonderful journey that started in 2019 and concluded in 2022.

I participated in the growth of the community from about 30,000 people to one million, taking care of the Brand Identity and the creative content together with the editorial team.

In the meantime, I designed the App in every evolution, integrating the needs of the community, our ambitions, and the market. We talked to the NYSE, conducted large-scale User Tests between Rome and New York.

Unfortunately, at the end of 2022, the company decided to pivot, specializing in media production and removing the simulator from the market.

As soon as I have time, I will detail the project that changed my way of designing Apps and taught me to systematically design with the Back-End and Front-End departments to optimize every process.

In the meantime, here are some images.