Vibeskin

Vibeskin is a Beauty Atelier located in the historic Medieval Village of Nettuno.

They approached me to rebrand and position themselves for their new business direction. Up until that point, they specialized in tattoos, hosting the best artists from Italy to perform work for a select clientele residing on the Lazio coast.

I structured the intervention in 4 steps:

1. Company Overview & Pivot Management

2. Rebranding & Storytelling

3. Website

4. Communication Assets

Company Overview

After a phase of investigation, we outlined the studio's values, studied the new target audience, and explored the concept of "vibes" inherent in the name. We planned the launch of the "Beauty Party" concept, inviting influencers to produce content and gather feedback. Finally, given the addition of multiple figures from the photography world, we divided the "Vibeskin Project" into two sub-brands: "Vibeskin Atelier" and "Vibeskin Studio". We then identified references to establish the visual identity and communication for both brands.

The first is the Beauty Atelier, a newly renovated physical location where treatments are performed. The second is a wedding photography studio, including makeup and styling services, which reflects the same aesthetic sensitivity of the Atelier in capturing high-level weddings.

Rebranding & Storytelling, Website & Communication Assets

In the second part, besides addressing the logo, colors, and fonts, the most interesting aspect was giving shape to the "vibes" to uniquely characterize the aesthetics of the place. These "vibes," visible in the following slides, will then characterize the entire communication of the studio and decorate it – in the form of modern paintings inside – celebrating the studio's minimal vision.

Additionally, we outlined the payoffs and storytelling of the values of both brands, as well as defined a photographic style (both in the choice of lighting and the type of subjects portrayed).

On these pillars, I then developed the no-code website and provided templates for creating brand assets and offline campaigns, as well as six formats useful for social media communication that consistently explore every aspect of the studio.

Check out the website: vibeskin.it